It kicked off Wednesday night with the Pepsi Musica Super Bowl Fan Jam at the Convention Center. Top Latin artists like Alejandra Guzman took the stage and thrilled the crowd.
"It's tremendous for the community cause it almost legitimizes the fact that yes they are here, yes they got money to spend, yes they are part of the community," said Carlos May, Director of Latino Affairs for the City of Indianapolis.
"Having the Hispanic community together, it's an amazing feeling," said Latin music fan Diego Madrigal. "There's no words that can explain it."
Indianapolis continues to rock with the Pepsi Super Bowl Fan Jam Concert at the State Fairgrounds Thursday night at 7 pm. Musical acts Gym Class Heroes, B.o.B, Adam Levine, and the All-American Rejects are scheduled.
Then on Saturday, Carrie Underwood and Steven Tyler perform at the CMT Crossroads Pepsi Super Bowl Fan Jam concert also at the State Fairgrounds.
For concert and ticket information click here.