It may not be an important record, but the stoner action-comedy "Pineapple Express" set a new box office standard in its first day in release.
The Judd Apatow-produced feature took in an estimated $12.1 million, playing on 3,072 screens. That gives "Pineapple Express" the best Wednesday opening ever for an August release. The previous recordholder, incidentally, was "The Princess Diaries 2," which opened to $8.9 million.
Like we said, it's not an important record.
Still, the Seth Rogen-James Franco comedy is on track to end the three-week box office reign of "The Dark Knight," which was down to third with a Wednesday take of just under $5.1 million. Of course, "The Dark Knight" began last weekend behind "The Mummy: Tomb of the Dragon Emperor" and overcame a Friday deficit to win the frame. "The Dark Knight" has made nearly $411 million domestically to date.
"The Dark Knight" actually slipped behind another new release on Wednesday as well. Second place went to the opening day of "The Sisterhood of the Traveling Pants 2," which delivered a $5.7 million first day. The 2005 original made only $9.8 million in its entirely opening weekend.
'Pineapple' Takes the 'Express' Lane to Wednesday Record
'Pineapple Express' tops 'The Sisterhood of the Traveling Pants 2' and 'The Dark Knight' on Wednesday
Seth Rogen and James Franco in 'Pineapple Express'
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