Fast National ratings for Wednesday, Oct. 15, 2008
The third and last presidential debate of the 2008 campaign drew a sizable crowd Wednesday night, with ABC, CBS and NBC all outdrawing postseason baseball on FOX.
NBC grabbed the night's biggest audience with a 5.7 rating/9 share. ABC and CBS tied for second in households at 5.4/8, with ABC drawing a few more total viewers. FOX drew a 4.7/7 to take fourth, and The CW trailed with a 1.6/3. Because of the debate and live sports, numbers for all of the Big Four networks will change some in final nationals.
The Peacock also led among adults 18-49 with a 3.2 rating. ABC finished second in the demographic with a 2.5, and CBS and FOX tied for third at 2.4. The CW pulled in a 1.0.
In a tightly bunched 8 p.m. hour, FOX's coverage of the National League Championship Series (5.0/8) had the most viewers, even though CBS' "New Adventures of Old Christine" and " Gary Unmarried" which averaged 5.2/8, had a slightly better household rating. NBC's " Knight Rider" was right behind at 4.9/8. " Pushing Daisies," 4.2/7, improved slightly on its previous performances for ABC. An " America's Next Top Model" clip show drew a 2.2/4 for The CW.
The presidential debate aired on ABC, CBS and NBC at 9 p.m., with NBC's 6.3/9 grabbing the biggest share of the broadcast audience. ABC drew a 6.2/9 and CBS a 5.7/8 for the hour. Baseball on FOX earned a 4.4/6, while The CW went with a "90210" repeat.
The debate and follow-up analysis averaged 5.9/9 for NBC at 10 p.m. ABC finished a close second at 5.8/9, while CBS came in at 5.2/8. The Philadelphia Phillies' clinching of the NLCS posted a 4.6/8 for FOX.
Ratings information is taken from fast national data, which includes live and same-day DVR viewing. All numbers are preliminary and subject to change, especially in the case of live telecasts.
Ratings: McCain-Obama III Dominates Wednesday
Final presidential debate draws solid numbers on three nets
Barack Obama and John McCain
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