Fast National ratings for Sunday, Nov. 2, 2008
The NFL brought ratings dividends to both NBC and FOX Sunday, while the annual "Simpsons" Halloween show was a big demographic draw.
NBC led the night's overall race with a 7.8 rating/12 share. ABC and CBS tied for second in households at 7.1/11, with ABC slightly ahead in total viewers (11.27 million to 11.19 million for CBS). FOX finished a competitive fourth at 6.4/10. The CW's lame-duck lineup hardly made an impressing, finishing at 0.5/1.
"The Simpsons" helped FOX lead the adults 18-49 demographic with a 4.9 rating. NBC took second at 4.5, followed by ABC at 3.9. CBS averaged 2.6, and The CW limped in at 0.2.
CBS' "60 Minutes" put CBS on top at 7 p.m. with a 9.1/14. Late-afternoon NFL games and "The OT" averaged 7.9/13 for FOX (and led the 18-49 demo by a wide margin). NASCAR racing, 5.2/8, and an abbreviated "America's Funniest Home Videos," 4.0/6, put ABC in third, just ahead of "Football Night in America" on NBC. The CW went with "In Harm's Way."
NBC grabbed the overall lead at 8 p.m. with "Sunday Night Football," 8.4/13. "Extreme Makeover: Home Edition" drew a 6.9/10 for ABC. "The Simpsons," 7.0/10, and "King of the Hill," 5.0/7, came in third for FOX. "The Amazing Race" scored a 6.0/9 for CBS. "Valentine" couldn't find any love on The CW.
"Desperate Housewives," 10.1/15, snagged the night's biggest audience for ABC at 9 p.m. NBC's NFL game, featuring the Indianapolis Colts and New England Patriots, earned a 9.1/14. "Cold Case," 7.5/11, was third for CBS. FOX fell back to fourth with "Family Guy," 5.8/9, and "American Dad," 4.4/7. "Easy Money" closed the night for The CW.
"Sunday Night Football," 9.0/15, regained the lead for NBC at 10 p.m. "Brothers & Sisters" posted a 6.6/11 for ABC, while CBS got a 5.7/10 from "The Unit."
Ratings information is taken from fast national data, which includes live and same-day DVR viewing. All numbers are preliminary and subject to change, especially in the case of live telecasts.
TV Ratings: NFL, 'Simpsons' Lead the Way Sunday
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