Modernism Week, which runs from Feb. 11 to 21 (yes, it's longer than a week) is a big-style deal. It's a time when visitors come to be dazzled by the space age-style architecture that came to define the desert city.
And Virgin America, which has only been around since 2007, is doing its part.
During the event, the San Francisco-based airline will transform a Palm Springs International Airport gate with 1960s-era lounge chairs and Lucite lamps atop a "chic mod rug." In addition, staff will dress the part for anyone who wants to snap a photo.
And yes, they've got a hashtag for your selfies too, #LetModFly, that enters you in a contest for a free upgrade.
Of course, only fliers will have access to the snazzy gate redo.
Everyone else can take part in the lectures, tours and other Modernism Week activities, like a daylong double-decker bus architectural tour for $85 or a "think-and-drink event" called Modernism With a Twist for $40.