Love 'em or hate 'em, Spirit Airlines will be jumping into the L.A.-to-the-Bay Area market this fall. The no-frills (or pay-as-you-go frills) airline will start new service in November.
Spirit hopes to compete with Southwest, JetBlue, Virgin America and other carriers by operating two daily flights -- one in the morning, one in the evening -- between Los Angeles (LAX) and Oakland (OAK).
The airline calls it the "Bay to Basin" corridor.
Bare Fare and Frill Control pricing have been a mainstay of Spirit's "crazy low fares." Fees for items such as more than one small carry-on bag, seat assignments and printing out a boarding pass allow passengers to "only pay for the options they choose," in Spirit-speak.
"Your Bare Fare doesn't include refreshments -- even water -- because it costs money to stock 'em and gas to carry 'em. We have snacks and drinks for sale if you need a little somethin,'" the airline's website says in explaining its pricing.
The new service brings to 13 the number of Spirit destinations from L.A. It begins this summer with new service to Atlanta (Aug. 20), Baltimore/Washington, D.C. (July 9) and Kansas City, Mo. (also July 9).