Advertisement

Las Vegas: Bobby Flay becomes latest celeb chef to open a burger joint

Share

With the opening this week of Bobby’s Burger Palace, Bobby Flay becomes the latest celebrity chef to open a Strip eatery devoted to the humble hamburger.

BBP at CityCenter is the first West Coast location for the 18-store chain that began six years ago on Long Island. The menu consists of regionally themed burgers with names such as Carolina, Miami and New Mexico. With T-shirts that read “Get crunchified,” servers encourage guests to get their burgers topped with Flay’s signature potato chips.

The chain’s new Vegas burger ($9.50) features white American cheese, Fresno red chilies and barbecue-flavored chips. Milk shakes ($6.50) come in flavors such as blueberry-pomegranate and pistachio.

Advertisement

“This is a very affordable concept,” Flay told me after the ribbon-cutting. “Everything is under $10.”

“Not everybody can afford to go to the really fancy, expensive restaurants in the luxury hotels.” For example, a New York strip steak at Flay’s Mesa Grill inside Caesars Palace costs $52.

Flay is the latest in a line of celebrity chefs to open burger restaurants along the Strip. Others include Hubert Keller’s Burger Bar at Mandalay Bay, Gordon Ramsay’s BurGR at Planet Hollywood and Kerry Simon’s KGB at Harrah’s.

Flay, however, trumps the competition with location. Instead of being inside a sprawling resort, BBP’s front doors open right onto the sidewalk along Las Vegas Boulevard, just in front of the Mandarin Oriental. The hotel’s valet parking is about a 30-second walk from the restaurant’s rear entrance.

Advertisement