Borrowing a page from its Harry Potter playbook,
The area, which will be named "Springfield" after the town in which "The Simpsons" is set, is being built alongside the existing Simpsons Ride in Universal Studios Florida. It will feature roughly a half-dozen settings from the famously satirical TV show.
Among them: Krusty Burger, a restaurant serving a "Krusty-certified meat sandwich," and Moe's Tavern, which will sell "Duff Beer," a fictional alcoholic brew that Universal says will be created exclusively for the theme park. Others will include Lard Lad's Donuts, The Frying Dutchman, Luigi's Pizza, The Android's Dungeon & Baseball Card Shop, and Duff Gardens.
Universal will also add a second Simpsons-themed ride: Kang & Kodos' Twirl 'n' Hurl, an outdoor spinner.
The complete area, which has been under construction for months and the subject of widespread fan speculation, will open this summer. Universal did not specify a precise date.
With Springfield, Universal is aiming to replicate some of the success it is had with the Wizarding World of Harry Potter in the neighboring Universal's
Universal is also adding a second land based on Potter, in Universal Studios. That one will include a slate of new shops and restaurants selling exclusive food and merchandise.
Competing theme parks have tried to devise a similar formula.