A cult of personality around Egypt's defense minister and de facto leader, Gen. Abdel Fattah Sisi, has gone from fad to farcical with a social media campaign promoting women's pajamas bearing the strongman's image in beribboned uniform and sunglasses.
Since the military coup that ousted President
A 58-year-old career officer who was little known before Morsi appointed him to lead the armed forces in August 2012, Sisi is often portrayed by sycophantic media and the military propaganda machine with images of the revered late President Gamal Abdel Nasser. It was Nasser, then an army colonel, who led the 1952 coup that ousted the monarchy and crushed the Muslim Brotherhood two years later.
But the image emblazoned on yellow PJs touted on Facebook by an adoring Sisi fan evokes comparison with late Libyan leader
A picture of the pajamas was posted on Facebook by a woman who said she bought them to show her love for the army chief, the independent Al Masry al Youm newspaper reported Friday.
Media in and outside Egypt have been speculating that Sisi will make a run for the presidency when elections to replace the ousted Morsi are held next year.