'Apprentice' May Rise from Ashes

TelevisionEntertainmentJobs and WorkplaceThe Apprentice (tv program)Donald TrumpFox Broadcasting Company

Back in May Donald Trump seemingly washed his hands of "The Apprentice," issuing a statement that he was "moving on" from the show.

Now, though, it appears that the billionaire may continue his relationship with the network, as negotiations are proceeding to revive "The Apprentice" for at least a seventh cycle.

Though a deal hasn't been completed yet, NBC is hoping to have one in place in time for its presentation at the Television Critics Association press tour next week, according to Reuters, which first reported the possible renewal. Among the details still being worked out, according to the wire service, are whether the show would return for one or two cycles.

"The Apprentice" didn't have a place on NBC's schedule when the network announced its 2007-08 lineup in mid-May. A week later, Trump issued his statement saying he was "moving on from 'The Apprentice' to a major new TV venture"; he has since struck a deal with FOX to develop a series called "Lady or a Tramp," based on the British show "Ladette to Lady."

The show has suffered substantial ratings erosion in recent editions. The sixth season, which concluded in April, averaged about 7.5 million viewers per week, less than half the audience of the show's first couple of cycles.

Nonetheless, new NBC boss Ben Silverman asked Trump and Burnett to extend a renewal deadline when he took over shortly after Memorial Day, and the duo agreed to continue talks.

Copyright © 2014, Los Angeles Times
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