NBC Blitzes Sunday Rivals

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Fast National ratings for Sunday, Aug. 6, 2006

The return of the National Football League to NBC, even though it's only preseason, paid some immediate dividends Sunday, leading the network to a ratings win.

NBC averaged a 6.2 rating/11 share for the night (with those numbers likely to change a little due to the live game telecast). CBS was a solid second at 5.7/10. ABC took third with a 4.1/7, and FOX, 2.6/5, came in fourth. The WB was barely there, registering a 0.9/2.

NBC's margin of victory was wider in the adults 18-49 demographic, where it drew a 3.4 rating. CBS was second at 2.2, and ABC and FOX tied for third at 2.0. The WB drew an anemic 0.4.

CBS began the night on top with "60 Minutes" posting a 6.2/12 at 7 p.m. "Dateline," 5.3/10, put NBC in second. A repeat of "America's Funniest Home Videos" drew a 3.7/7 for ABC. "Malcolm in the Middle" and "King of the Hill" averaged 1.9/4 for FOX, while The WB burned off an episode of its quickly cancelled drama "Just Legal."

NBC took over at 8 p.m. as the NFL's Hall of Fame Game between the Eagles and Raiders delivered a 7.2/13. "Big Brother" scored a 4.5/8 for CBS. "Extreme Makeover: Home Edition" kept ABC in third. "The Simpsons," 3.1/6, and "American Dad," 2.8/5, were fourth for FOX. An episode of "Charmed" earned a 1.0/2 for The WB.

The NFL dipped slightly to 6.8/11 at 9 p.m., though NBC kept the lead. "Cold Case" improved on its lead-in to draw a 5.9/10 for CBS. A "Desperate Housewives" rerun, 3.7/6, on ABC held off FOX's "Family Guy," 3.3/5, and "The War at Home," 2.6/4. The WB went with a second hour of "Charmed."

CBS won the 10 p.m. hour thanks to "Without a Trace," 6.4/11. The NFL game slipped to 5.5/9 as the two teams emptied their benches. A "Grey's Anatomy" rerun on ABC came in at 4.9/8.

CBS and NBC split the rest of the weekend. On Friday, CBS' lineup of "NCIS," "The Unit" and "Numb3rs" won the night with a 4.0/8. NBC was second at 3.7/7, followed by ABC and FOX, which tied at 3.2/6; UPN, 2.0/4; and The WB, 1.4/3.

On Saturday, a two-hour "Dateline" and "Crossing Jordan" averaged 3.8/8 to give NBC the win. CBS took second at 3.5/7, with FOX, 3.1/6, and ABC, 2.7/5, rounding out the field.

  • Ratings information is taken from fast national data, which includes live and same-day DVR viewing. All numbers are preliminary and subject to change, especially in the case of live telecasts.
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