'Sunday Night Football' Goes Online


NBC and the NFL will give football fans a new way to watch the network's Sunday-night broadcasts this fall.

All 17 games on the "Sunday Night Football" will also be streamed live on NFL.com and NBCSports.com, the league and the network announced Monday (July 28). The joint effort marks the first time that live NFL games will be "widely available" online.

"In the first two seasons of 'Sunday Night Football,' we created a new destination to reach viewers and changed traditional prime-time football viewing habits," NBC Sports Chairman Dick Ebersol says. "Now, together with the NFL, we're adding the live streaming element where users can interact with the broadcast to enhance their experience."

The games will stream under the title of "Sunday Night Football Extra," with the "extra" part referring to a handful of features that won't be available to TV viewers. Those who watch the games online will have access to on-demand highlights from earlier in the game, live statistical updates, and camera angles not used in the TV broadcast, among other things.

NBC and the NFL have only committed to streaming games for this season. The league wants to "gain insight into fan viewing habits" before making further online plans.

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