TV Ratings: March Madness makes CBS happy Friday

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Fast National ratings for Friday, March 20, 2009

Day two of the NCAA basketball tournament gave CBS an easy ratings victory on Friday night.

CBS averaged a 5.2 rating/9 share in primetime (the numbers will change a bit when adjusted for the live broadcast). ABC took second at 3.8/7, followed by NBC at 3.0/5. FOX drew a 2.4/4, and The CW trailed with a 1.0/2.

In the adults 18-49 demographic, CBS (2.9) was the only network to register above a 2.0 rating. ABC finished second in the demo at 1.7. FOX, 1.4, edged NBC, 1.3, for third. The CW earned a 0.6.

The Eye's basketball coverage posted a 5.1/9 at 8 p.m. "Wife Swap" put ABC in second with a 3.3/6. "Howie Do It" finished third for NBC, just ahead of the 2.3/4 for "Terminator: The Sarah Connor Chronicles" on FOX. "Everybody Hates Chris" and "The Game" averaged 1.1/2 for The CW.

CBS ticked up to 5.4/9 at 9 p.m. with more March Madness. "Supernanny," 3.5/6, kept ABC in second. "Dollhouse" scored a 2.6/5 to move FOX ahead of NBC and "Friday Night Lights," 2.5/4. The CW aired an "America's Next Top Model" repeat.

The tournament returned to a 5.1/9 at 10. ABC's "20/20" scored a 4.5/8, topping the 4.1/7 for "Dateline" on NBC.

Ratings information is taken from fast national data, which includes live and same-day DVR viewing. All numbers are preliminary and subject to change, especially in the case of live telecasts.

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