How to spot counterfeit True Religion jeans

September 6, 2008

How to spot true blues

Want to know if your new dungarees are truly True Religion? Here are some tips to help you separate the bona fide jeans from the fakes:

* True Religion sews a security tag featuring a red "U" beneath the inside labels of its jeans and T-shirts.

* General counsel Deborah Greaves says fake jeans often smell funny because of the way they're shipped to the U.S. True Religion jeans for children are made in Mexico; jeans for adults are made in the United States.

* The rivets on the front of the jeans should have "TRBJ" printed on them and the zippers should read "YKK."

* In many styles of True Religion jeans, smiling Buddhas are printed on the front pocket linings. They should be neither too bright nor too faded. The pockets should be lined with Pellon, a thin fabric used for support.

* If the denim seems flimsy or cheap the jeans are probably fake, especially if they're for larger folks. True Religion doesn't make men's jeans bigger than size 38, or women's bigger than size 32 (although it once made women's size 34s).

* If you think you've found a deal that's too good to be true, it probably is. A pair of True Religion jeans for less than $100 is probably fake.

--

Alana Semuels





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