Why are people delulu for Labubu?

Video Journalist

July 24, 2025 2:32 PM PT

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By now you’ve probably seen them hanging from someone’s purse or keychain. Labubus aren’t new, but why are they suddenly so popular and so hard to find?

@bexcastillo chatted with some people in Little Tokyo to find out.

California

Rebecca Castillo

Rebecca Castillo is a content creator for the Los Angeles Times. Previously, she was a special projects lead for the Times’ High School Insider and other Public Affairs programs. A Southern California native, she is an alumna of Swarthmore College and USC. In her free time, you can find her hanging out at the Silver Lake Reservoir, drinking boba and exploring the city on foot.