MTV’s ‘Skins’ bares strong youth ratings in premiere
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MTV’s ‘Skins’ -- an Americanization of the acclaimed British teen drama -- got off to a decent start in the ratings Monday, with 3.3 million total viewers.
Those are nowhere near the ratings for ‘Jersey Shore,’ which drew 8.4 million viewers with its Season 3 premiere earlier this month, according to the Nielsen Co. But Snooki and her pals didn’t start off so hot, either: The reality smash drew only 1.4 million viewers when it first appeared in December 2009.
‘Skins’ is a key part of MTV’s push of finding a scripted show that can connect with its target youth audience the same way ‘Jersey Shore’ does on the reality side. The comedy ‘The Hard Times of RJ Berger’ returns this spring, and ‘Teen Wolf’ is due this summer. Already, ‘Skins’ has had to endure harrumphs from critics, who’ve compared the U.S. version unfavorably to its U.K. predecessor.
In a release, MTV pointedly noted that ‘Skins’ had premiered to a higher rating among its core audience of viewers ages 12 to 34 (3.4 rating) than the rollouts of other youth shows such as ABC Family’s ‘Pretty Little Liars’ (2.2 rating) and CW’s ‘Gossip Girl’ (2.3) and ‘Vampire Diaries’ (2.4).
What did you think of ‘Skins’?
-- Scott Collins (Twitter: @scottcollinsLAT)