Windows 8 will have an app store, but will it be called App Store?


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Microsoft has offered up a few more details on what to expect in Windows 8, its highly anticipated operating system that will run on both PCs and tablet computers.

But one addition, if Microsoft can do it right, could be hugely important for Windows 8 -- its app store.


Steve Sinofsky, who is in charge of Windows 8 development for Microsoft, broke down in a blog post the different teams working on specific aspects of the new OS and an ‘App Store’ team was on the list.

An app store is, obviously, a store that sells applications, software to run on Windows 8 machines.

The inclusion of an app store in Windows 8 is a natural one, and not much of a surprise given Apple’s huge success with selling mobile apps through iTunes and desktop apps through the Mac App Store.

Apple’s iTunes has seen more than 15 billion apps downloaded and purchased -- a huge boon for Apple and huge attraction for developers.

A June screen shot of Windows 8 also featured, prominently, a ‘shop’ icon with a Windows-logo adorned bag sitting beside it, too. And Microsoft has embraced the app store idea with Windows Phone 7‘s app Marketplace.

Even the much-maligned Windows Vista had an app store called the Windows Marketplace, though it (or Windows Vista) never found much popularity.


Among the questions, however, that remain is just what Microsoft will call its app store.

If the ongoing lawsuit between Apple and Amazon is any indication, Apple would be terribly unhappy if Microsoft just stuck with that App Store team name for the name of its new store. That’s because Apple says the term App Store is a label it owns and that nobody else can use.

Apple sued Amazon in March after the online retail giant revealed its Amazon Appstore for Android, arguing that the similarity in names would confuse consumers looking for Apple’s iTunes or Mac App Stores.

Amazon has disputed Apple’s claims, arguing itself that ‘app store’ and ‘appstore’ are generic terms that shouldn’t be owned by any one person or company.

What do you think? What will it take for Microsoft’s Windows 8 app store to take off? If Microsoft doesn’t call their store for apps an app store, what should they call it?

Feel free to sound off in the comments.


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-- Nathan Olivarez-Giles

Images: Screen shot from a Microsoft demonstration video of Windows 8. Credit: Microsoft Corp.