L.A. County

Michael D. Heil, former president of Sony’s Display Products Co., and previously a marketing executive with Atari, Polaroid and Lever Bros., has been named president of Los Angeles Cellular Telephone Co., a competitor of PacTel Cellular for the mobile-phone market in Los Angeles, Orange, Riverside, Ventura and San Bernardino counties. Two-year-old L.A. Cellular is based in City of Commerce.