Council Approves Freeway Electronic Message Boards
The road has not been a smooth one, but officials have finally reached an agreement with a sign maker to advertise the city in a big way.
Motorists driving the Santa Ana and Artesia freeways next year will be greeted by electronic message boards as high as 80 feet and as wide as 50 feet.
Mark Kudler, a partner in Bulletin Displays of Santa Fe Springs, has been authorized to begin the permit and planning processes for the first of two signs, the location and design of which have yet to be chosen.
The object, Kudler said, is to give businesses that do not have freeway frontage the chance to do freeway advertising.
“I think what the city has done is very smart,” Kudler said. “They held on to control of the sign but have gotten rid of the risks.”
Under a memorandum of understanding approved by the council this week, the private sign company will take on the $2-million venture, though the city will control permits and leases.
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