Facebook marks 10th birthday with personalized ‘Look Back’ videos

Facebook gave its users a present on its 10th birthday - a personalized video of their time spent on the social network.

Facebook turned 10 Tuesday, and it’s letting users get in on its birthday celebration with a new feature that creates personalized videos highlighting users’ top content over the years.

The feature is called “Look Back” and can be accessed when users go to That link takes users to a video created from their history on the social network.

The personal movie starts by recounting when users joined with one of their first profile pictures. It continues by showing users their “first moments,” meaning some of their popular early posts, followed by their most liked posts, including pictures and status updates. From there, the video shows users’ popular pictures they have shared over the years.

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The videos are a bit cheesy, but it’s an enjoyable bit of nostalgia that’s only one minute long. Facebook also allows users to share their videos by clicking on a “Share Your Movie” button located at the top right corner of the page.

Facebook spent several weeks putting together the “Look Back” feature, according to The Verge. Previously, the company has allowed users to look back at their content with static Year In Review pages, but never has the company created personalized video montages for each of its 1.19 billion plus users.

“One of the things that motivated us was that there’s really only a handful of companies that could take on something like this -- that could render videos for as many people as we can,” Nick Kwiatek, Facebook’s engineering lead on the project, told The Verge.

Company CEO Mark Zuckerberg, whose signature is on each video, also comemorated Facebook’s 10th birthday with a post Tuesday morning. Zuckerberg said he never imagined Facebook would be what it is today, but he said he is more excited about what is still to come than what the company has already accomplished.


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