8 swoon-worthy L.A. spots to celebrate Bookstore Romance Day

In 2019, Oregon bookseller Billie Bloebaum saw an author raise a question on X she had heard many times before: “Why should I support independent bookstores when independent bookstores don’t support romance?”

“For a long time, and still somewhat to this day, independent bookstores have had a reputation as being not as welcoming to romance readers and books as they could be,” Bloebaum told The Times. “There were a lot of booksellers that I knew who read romance, who championed romance, who had it on their shelves in the bookstores where they worked or that they owned.”

Determined to rewrite the narrative, Bloebaum launched Bookstore Romance Day in August — Romance Awareness Month — that same year. The inaugural event had less than 200 participating bookstores across the U.S. Now, in 2025, there are more than 600 registered locations around the world.

“It really was a way to get the word out that independent bookstores are not romance-unfriendly,” Bloebaum said, “to bring those two communities together, the romance community and the independent bookstore community.”

There are now 103 brick-and-mortar, romance-only bookstores in the U.S., according to Romancing the Data, including the Ripped Bodice in Culver City, Heartbound in Anaheim and Mystic Box in Huntington Beach. Over the past three years, Pages: A Bookstore in Manhattan Beach has doubled its space dedicated to romance titles, said general manager Jeff Resnik.

“We take romance seriously,” Resnik said.

Across Los Angeles, independent storefronts are observing Bookstore Romance Day on Saturday, Aug. 9, with author talks, book bedazzling, giveaways and more. For those who can’t attend the festivities in person, Bloebaum also offers free virtual events all weekend.