Netflix to launch magazine to hype its content for awards season, report says
For your consideration: a Netflix magazine.
Netflix is casting a wider net with an awards-style magazine meant to tout its productions, according to Bloomberg. The online streaming giant will reportedly launch the publication, with the working title Wide, just in time for Emmy Awards campaigning.
Netflix representatives did not immediately respond to The Times’ request for comment. The company has not officially confirmed the news.
The print journal’s 100-plus-page inaugural issue will be published in June and will include interviews, essays and features about and by people who work on Netflix series, according to emails reviewed by Bloomberg. It’s free, too, and will be distributed at various Netflix events.
The Los Gatos, Calif.-based company — which, you’ll recall, started as a movie-rental-by-mail company before making a groundbreaking shift to streaming in 2010 — has been operating a studio in Hollywood and has opened production facilities in New Mexico and Spain.
Last year, it hired veteran publicist Lisa Taback to oversee its awards operation and recently hired Vanity Fair editor Krista Smith to assist, Bloomberg said. It has previously operated its so-called “FYSee” campaign space on the Raleigh Studios lot ahead of and during Emmy nominations voting, the Hollywood Reporter said.
Netflix and its growing roster of A-list talent released some 700 programs last year, including films, TV series, documentaries, comedy specials and more. A print product is the latest heavy-hitting move from the young-but-mighty studio, which earlier this week was revealed to be in talks to buy Hollywood’s iconic Egyptian Theatre.
The streaming giant also has been spending big during awards campaigns and has already earned a slew of Golden Globe and Primetime Emmy Awards with shows such as “The Crown,” “Stranger Things” and “Black Mirror.”
It came very close to winning a best-picture Oscar this year for “Roma,” setting off a bit of anti-Netflix sentiment from the likes of Steven Spielberg in the last few months.
Follow me: @NardineSaad
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