Madewell's new denim line 37's.

By Melissa Magsaysay, Los Angeles Times staff writer The current trend in denim may be all about the distressed look, but Madewell is keeping its focus on basics with the launch of ’37s — a line of simple, straightforward, super-skinny jeans. Named for the year the Madewell label was started, ’37s come in just one skinny fit, with five different washes that range from an edgy gray-and-black tie dye to a more conservative deep indigo. The eye-catching price: $59.50 — well under the $95 Madewell charges for most jeans, and far below the $150 level of most premium labels. Plans are to eventually expand ’37s’ fuss-free approach to denim to include more styles. MORE FASHION + BEAUTY NEWS: Burberry's summer scents are so very un-British Go global with multicultural styles and accessories Matte nail polish: Proof that sheen doesn't always shine The scarf, a summer essential French and fishtail braids: A step-by-step guide
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