Success Stories
Etihad’s sleek creative imagery and luxurious amenities integrated seamlessly with the new design of the latimes.com website to make an impactful and elegant statement for the airline brand. The platform-wide site takeover was massive, garnering local and national media buzz with both Etihad and the LA Times being lauded as “innovative”.
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Through the partnership with Los Angeles Times, Tourism Australia and Virgin Australia were able to successfully achieve their goal of attracting travel to Australia. The campaign generated 5.7 million impressions, with an overall click-through-rate of .2%.
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