Letters to the Editor: Want to boost the box office? Make movie theaters more appealing
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To the editor: Making more movies that appeal to baby boomers and Gen X, instead of just Gen Z and millennials, is one way to attract more moviegoers (“Even ‘Avatar: Fire and Ash’ can’t lift 2025 box office out of pandemic-crisis doldrums,” Dec. 29). Dramas that appeal to older generations should also cost much less to produce than blockbusters like “Avatar: Fire and Ash.”
Some more suggestions, this time for theaters: Stop showing commercials for 25 minutes or longer before the movie begins. Fix any worn-out projection systems that have lost their brightness.
Find ways to make theaters more comfortable, rather than having moviegoers sit for more than two hours in temperatures that are too cold (in both the winter and summer). Lower the prices of popcorn. And finally, accommodate the hearing impaired by making closed-caption devices that consistently work for the entire movie more widely available.
Joel Jacobs, Laguna Niguel
