For the members of Curves, a women-only fitness center that recently
opened, less is more.
Instead of sweating at a gym for a couple of hours, Curves
provides a concentrated but highly effective 30-minute workout,
“It’s fast, fun fitness,” said Kim Shreve, owner of the Burbank
That, she suspects, is why the annual franchise survey conducted
by “Entrepreneur Magazine,” ranked Curves as the fastest-growing
franchise of any kind. It beat out such big-league stalwarts as
Subway, 7-Eleven,and Taco Bell.
With more than 5,000 franchises throughout North and South
America, Europe and Australia, Shreve contributed to the upgrowth by
opening the Burbank location Feb. 3. She also said prospective owners
are shopping for another site in northwest Burbank.
The workout consists of eight machines and rest stations aligned
in a circle that members use in intervals. This exercise strategy,
Shreve said, emphasizes the phases of warming up, aerobic activity,
strength training, flexibility and cooling down.
“The workout works every large muscle in the body,” she said.
Founded a decade ago by Texan fitness trainer Gary Heavin, the
franchise has exploded in popularity the past few years. Locations
have sprouted up in Glendale, La Canada Flintridge, Sherman Oaks and
Valley Village, to name a few.
A major reason for its success, Shreve said, is that it couples a
warm social environment with encouragement and support.
“We want to help our members reach their goals,” she said. “We’ll
even call you on the phone if we don’t see you in a couple of weeks.”
And that inviting atmosphere is what attracts member Jeannette
Anderson and her daughter, Brittany.
“It’s nice because it’s all women and there is a tremendous
diversity in age from young girls to seniors,” she said.
The cost is $39 a month with a one-time support fee of $149,
factoring in several promotions that reduce the price.