To the movies and beyond
Jackson Bell
After more than 18 months of construction, AMC Entertainment Village
is set to open next week with a red-carpet event featuring actor
Kevin Bacon and a host of other celebrities.
But city redevelopment officials see the grand opening of the
16-screen theater and retail complex as the start of something new in
Burbank Village, and are relying on the AMC project to provide the
impetus for transforming the ailing retail area.
“When the already established AMC 14 Theatres opened, it was a
catalyst that attracted new restaurants to town,” said Burbank
Redevelopment Projects Manager Jennifer Mack. “The one thing that we
hope happens is that [the AMC Entertainment Village] brings in more
restaurants and quality retail.”
The theater complex, which opens to the public June 20, is
expected to draw more than 1.5-million moviegoers annually,
resulting in an estimated $300,000 or more in tax revenues from movie
ticket, restaurant and retail sales, Senior Redevelopment Projects
Manager Jack Lynch said.
Several restaurants and retail stores, meanwhile, are on the verge
of signing leases with AMC, Mack said. Macaroni Grill, Chipotle,
Sushi Den, Wolfgang Puck Express, Subway, Cold Stone Creamery, Urban
Home and Dai-Bai-Dang are among those she said could sign by June 30.
The 4,200-seat megaplex, which cost $68 million to build, will
contain state-of-the-art amenities, including stadium seating with
loveseats, digital sound and wall-to-wall screens, AMC spokesman Rick
King said.
The complex, south of San Fernando Road on the east side of the
Media City Center, will feature a glass atrium with a spacious
open-air plaza and a second-level patio leading to the theater’s
entrance. Thirty-foot-tall depictions of Burbank heavyweight boxing
legend Jim Jeffries and a scene from “Alice in Wonderland” will also
adorn the plaza.
“Burbank is a great location and one of our biggest trade areas,”
King added. “We expect it to be a top performer in Southern
California.”
Other highly anticipated projects coming to Burbank Village
include Urban Outfitters, which will open this fall in the abandoned
Newberry building, and the pending $39-million Olson Co. housing and
retail project at San Fernando Boulevard and Angeleno Avenue.
In March, Cusumano Real Estate Group gained approval for a
$17-million multistory office and retail building along Olive Avenue
between San Fernando Boulevard and Third Street. Both are scheduled
to begin construction before the end of the year.
“It should be a snowball effect,” Downtown Manager Gail Stewart
said. “First AMC, then Urban Outfitters ... a year from now, [the
Village] will look completely different.”