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An idea that’s all in the cards

Jackson Bell

When it comes to running his business, Kevin Bartanian said his top

priority is to make the customer feel comfortable.

As the co-founder and director of operations of Intellix Media, a


digital marketing company that creates Media Cards, he said customer

satisfaction has been his most valuable asset as a businessman.

“Usually people don’t like dealing with design companies because

they’re afraid they won’t get what they want,” he said. “When clients


come here, we come up with concepts together and create something

along with what they want.”

Founded as a Web design company by Bartanian and a cousin, Chris

Garakossaian, in 1997, they noticed a growing trend in Europe where

companies used CD cards for high-tech marketing. In 1999, they found their niche by patenting a card design and merging it with their

Internet service.

Intellix Media Cards, shaped like a credit card although

compatible with standard CD-ROM drives, can be used as digital


brochures, catalogs and Web site supplements. The cards, which are

manufactured in Canada, also install a software program in computers

that connects them to the Internet and retrieves updated information

related to the card’s subject.

“Any industry can use a CD card to make a bigger impression

because it enlivens the senses of the viewer with visuals, audio and

interactivity,” Garakossaian said. “The uses are endless; it’s up to

the imagination as to what you can do with it.”


The company has created more than 2,000 different titles for

various businesses in such industries as entertainment, hotels,

professional sports and health and beauty. Prices range from $1,150

for 1,000 cards to $30,000 for 100,000 cards.

Stephanie Tam, the marketing and events manager at Little Buddha

Restaurant and Sushi Bar in the Palms Casino Resort in Las Vegas,

hired Intellix Media to design her company’s Web site in February and

has ordered more than 2,000 CD cards to date.

Aside from the company’s sleek CD card design that encapsulates

the restaurant’s image and its prompt monthly updating of Little

Buddha’s Web site, she said that she was most pleased with its

exceptional customer service.

“They made sure everything that they did was to my satisfaction,”

Tam said by phone from Las Vegas. “It’s the greatest trait they