A local firm specializing in operating and designing recreation and
entertainment facilities has teamed up with a company that caters to
high-end casino players to develop a new hub for recreation on the
Las Vegas strip.
Burbank-based Adventure Studios, headed by President Donald
Bredberg, has teamed with Larry Steinberg of Westlake Village-based
Global Casino Marketing to form Elite Entertainment.
The company, which will be based in Burbank, will develop projects
for casino players and high-end leisure travelers that include sports
fantasy camps, boxing matches, fashion shows, extreme sports events
and private concerts with celebrities, officials said.
Sport Center Las Vegas, a 90,000-square-foot complex owned by the
Nevada-based Urban Group, will be the site of the projects offered by
Elite. The center is on the corner of Sunset and Las Vegas
The venture is a boon for Adventure Studios, which has served as a
creative production consultant for Fashion Mall Las Vegas, and has
consulted with an Indian tribe on a gaming destination, company
Bredberg said Steinberg’s database of 10,000 high-stakes VIP
casino players has played a critical role in creating high-end
recreation at the center, adding that Las Vegas and the Sports Center
was an important market for the Burbank company to tap.
“People are always looking for a change of venues,” Bredberg said.
“This is something different. It is another escape.”
Steinberg said the two companies would be able to cater the new
projects to his client list, built up over 15 years. That list will
come in handy as Elite looks beyond the Sports Center to creating
leisure destinations across the country and worldwide, he said.
“Adventure [Studios] and my company will combine to create a
situation where we are going to market these services to these people
who want to have travel destinations of a higher end,” he said.