Catering to the high rollers

Ryan Carter

A local firm specializing in operating and designing recreation and

entertainment facilities has teamed up with a company that caters to

high-end casino players to develop a new hub for recreation on the

Las Vegas strip.

Burbank-based Adventure Studios, headed by President Donald

Bredberg, has teamed with Larry Steinberg of Westlake Village-based

Global Casino Marketing to form Elite Entertainment.

The company, which will be based in Burbank, will develop projects

for casino players and high-end leisure travelers that include sports

fantasy camps, boxing matches, fashion shows, extreme sports events

and private concerts with celebrities, officials said.

Sport Center Las Vegas, a 90,000-square-foot complex owned by the

Nevada-based Urban Group, will be the site of the projects offered by

Elite. The center is on the corner of Sunset and Las Vegas

boulevards.

The venture is a boon for Adventure Studios, which has served as a

creative production consultant for Fashion Mall Las Vegas, and has

consulted with an Indian tribe on a gaming destination, company

officials said.

Bredberg said Steinberg’s database of 10,000 high-stakes VIP

casino players has played a critical role in creating high-end

recreation at the center, adding that Las Vegas and the Sports Center

was an important market for the Burbank company to tap.

“People are always looking for a change of venues,” Bredberg said.

“This is something different. It is another escape.”

Steinberg said the two companies would be able to cater the new

projects to his client list, built up over 15 years. That list will

come in handy as Elite looks beyond the Sports Center to creating

leisure destinations across the country and worldwide, he said.

“Adventure [Studios] and my company will combine to create a

situation where we are going to market these services to these people

who want to have travel destinations of a higher end,” he said.