Saro Tomasian is confident in his food. Three months after opening
the Philly Cheese Steak and Pizza House in Adams Square, Tomasian
already has a loyal base of customers. He just needs to expand on
"I'm just trying to get my food out there so they can taste it,"
Tomasian said. "I'm sure they'll be back once they taste it."
Tomasian will get plenty of exposure Saturday, when his cheese
steaks will be for sale at the Fifth Annual Adams Square Summer
A'Faire. More than 4,000 potential customers are expected at the
fair, which showcases Adams Square stores.
"It's brought our neighborhood closer together, our community
closer," said Carol Cianfrini, a board member for the Adams Square
Merchants Assn. "We hope that the merchants in the square notice that
we're trying to bring more people down here to draw more attention to
The 1100 block of South Adams Street will be closed for the fair,
which runs from 3 to 10 p.m. Four bands will play live music, four
restaurants will sell food, vendors and merchants' association
members will have booths set up, and rides will be available for
The fair is the marquee event thrown by the merchants'
association, and it comes just weeks before the City Council is
expected to form a business improvement district there. Only 12 of 50
merchants in the area participate in the association, but a business
improvement district would force all 50 to participate by
contributing $300 each year. Some merchants have protested a
Cianfrini and other proponents of the business district have said
the participation is necessary to throw successful events like the
Summer A'Faire, and the events benefit all of the area merchants.
Tomasian is hoping that proves true.
"It's our first time [at the fair], so I'm not really sure how
it's going to help," Tomasian said.