Lionsgate brings on former DreamWorks exec to market ‘Hunger Games’
With its last three releases flopping at the box office and the high-stakes release of “The Hunger Games” looming, Lionsgate is bringing some big new names into its film division.
The Santa Monica studio has hired veteran marketing executive Terry Press as a consultant to help plan and execute the advertising campaign for “Hunger Games,” the $80-million-plus production based on the bestselling book trilogy; the film opens in March. Press spent more than a decade as a top marketing executive at DreamWorks before leaving in 2007 to run her own company. She has since consulted throughout Hollywood, including helping to run marketing for CBS Films and working on last year’s “The Social Network.”
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-- Ben Fritz, Los Angeles Times
Photo: Jennifer Lawrence on the set of “The Hunger Games.” Credit: Murray Close / Lionsgate.