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Marvel vs. Burbank-based DC Comics’ ‘New 52'

The entire Marvel Universe will feel the impact on April 4 when war breaks out in “Avengers vs. X-Men” No. 1, the publishing “event” that features two storied super-teams and — in a real-world rivalry — represents Marvel’s bid to reclaim the spotlight that shifted to DC Comics with the New 52, the landmark relaunch of every DC title that made national news in August and September.

But Joe Quesada, chief creative officer of Marvel Entertainment, scoffed when asked if “Avengers vs. X-Men” could be viewed as a response to the New 52 or any other DC initiative, for that matter. The Marvel exec said he’d been hearing those half-baked theories but that’s all they are if you look into the history of the planned showdown series.

“Yeah, of course — that’s what people want to think,” Quesada said. “But let’s be clear: The DC relaunch is a response to everything Marvel’s been doing, and not the other way around. You don’t set fire to your entire house for no good reason. And by the way, I tip my hat to them. They did something daring and it worked for them. They boosted sales of some of their books. But ‘Avengers vs. X-Men’ is something that’s been on our docket for publishing for several years now.”

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-- Jevon Phillips and Geoff Boucher, Los Angeles Times