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Sports

Kobe Bryant and Will Ferrell join L.A. campaign to win 2024 Summer Olympics

Kobe Bryant, Will Ferrell and Jessica Alba lead a cast of local celebrities in a new video pitching Los Angeles for the 2024 Summer Olympics.

The 2 1/2-minute spot, titled “Where will you be in 2024?”, was released Wednesday by LA 2024, the private committee that is orchestrating the bid.

Familiar scenes of the city’s skyline and beaches are interlaced with snippets of young people skateboarding, rowing and fencing. Restaurateur Roy Choi makes an appearance. Mayor Eric Garcetti dribbles a soccer ball down a hallway at City Hall.

“In 2024, we’ll finally be in flying cars,” Ferrell says. “I know that for a fact.”

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Bryant says: “In 2024, we’re going to be rolling.”

Rapid-fire visuals play into LA 2024’s effort to portray the city as vibrant and young, the kind of place that can help the Olympics reach a new generation of fans. Committee Chairman Casey Wasserman said: “Our bid, like our city, is based on relentless reinvention and new beginnings.”


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