Inside Phlur: Chriselle Lim on Storytelling, Scent Craft, and Building a Fragrance Brand

In this episode of Live & Well, host Melissa Magsaysay sits down with Chriselle Lim, owner and creative director of Phlur, to explore the vision behind the fragrance brand she helped reintroduce and shape into a modern success. Chriselle shares how she approaches scent as an emotional language and how storytelling informs every stage of the creative process, from early concepts to formulation and launch.