La Cañada's Design Commission recently considered the design concepts of a 45,865-square-foot "small-format" Target store proposed for the former Sport Chalet in the city's Town Center, and most of them were pleased.
"Generally speaking, I like it a lot," Commissioner Gordon Hoopes said in a Jan. 18 meeting of the proposed color palette, signage and a second elevator to take customers from the rooftop parking lot into the store. "What the folks here have done is very subtly support signs on the front space that are very small. I think it's a very good job."
The commission was asked for general feedback on renderings submitted by the Minnesota-based retailer. Discussion focused on the aesthetic appropriateness of color schemes, architectural elements and sign type, placement and size.
A 10-foot, red Target bull's-eye logo would hang over the store's southern entrance, accompanied by a similar 6-foot sign on a southeast corner tower, while a 6-foot white bull's-eye with "Target" underneath is planned for the western side. Total signage amounts to 246 square feet, less than half of the former Sport Chalet's 554 square feet.
Commissioners suggested a smaller frontage sign, and weighed in on the white sign. Target lead designer Krista Tesky said the store uses light-colored signs in some locations with dark backgrounds.
"It's more visible from a distance," Tesky told commissioners.
The project could be heard by the city's Planning Commission as soon as this summer, according to planning staff. Target officials anticipate the store could open by late fall.