Courtney Brockmeyer wants to make a difference, one backpack and one child at a time.
The former Nestle executive quit her six-figure job on May 31 to start a company named Sydney Paige Inc. that, not unlike Toms Shoes or Patagonia, gives back to its customers.
The idea is simple. Buy a Sydney Paige backpack for $40 to $60 and Brockmeyer’s company will donate a similar backpack filled with school supplies to a needy child.
The business model hasn’t made all that much money since the La Cañada Flintridge mother of two began her company in December. But that isn’t her main priority.
“We believe that everyone should have equal opportunities to learn and thrive in school,” Brockmeyer, 38, said. “By giving low-income youths the tools they need to go to school and the confidence to help them stay in school and graduate, you will have helped them break free from the cycle of poverty … one child at a time.”
She said the company, named for her two daughters, Sydney, 7, and Paige, 8, remains in the red, supported for the moment by her husband Dale’s job at their former mutual employer.
“I’m not making a lot of money. I’m making a lot of debt,” said Brockmeyer. “But that’s what entrepreneurs do. Luckily my husband is successful at Nestle.”
The La Cañada native said she was excited with the prospect of meeting and talking to retail giant Sport Chalet in the next few weeks.
“That would be huge, getting into their retail market,” she said.
Her company plans to give away between 400 and 500 designer backpacks to needy children at an event Jan. 19 in San Marino to benefit Bienvenidos Children’s Center programs across Los Angeles, Orange, Riverside and San Bernardino counties.
Although her company doesn’t have any paid employees — yet — Brockmeyer said about 25 people have stepped up and donated their time to get Sydney Paige off the ground. The company also sells children’s books and motivational tags that say things like “Hope,” “Respect,” “Acceptance” and “Creativity.”
One of those volunteers is Ann Wohlstetter of San Marino, who Brockmeyer credits with getting Sydney Paige off the ground.
“I couldn’t have done it without her,” Brockmeyer said.
Wohlstetter said Friday it’s been her pleasure to help because she believes in the idea.
“It’s an amazing business model. It’s honestly great to find a company that’s in sync with my own personal interests. I believe in the value of education and I want to work with an organization that gives back. Sydney Paige combines both of these interests, to make a child stronger,” Wohlstetter said.
“You add on top of that a founder like Courtney, who has endless energy, compassion and vision, and you can see it’s a great opportunity. You can have a great idea, but it won’t go very far without passion and vision,” she said.
Wohlstetter said she’s known Brockmeyer for about 10 years and is dedicated to the company’s mission statement promoting education to all children regardless of family income.
“When you end up having someone with interest, passion and vision and someone who can share those things, it’s great. The need is endless, so the opportunities are endless,” Wohlstetter said. “The backbone of the organization is to help kids stay in school. To give them confidence.”
For more information about Sydney Paige and its products, visit sydneypaigeinc.com.
Follow Tim Traeger on Twitter: @TraegerTim.