Long stuck in low gear, Walt Disney Co.’s video game division is aiming for infinity.
The entertainment conglomerate on Tuesday unveiled plans for a high-stakes initiative called Disney Infinity that could determine the success or failure of its video game business over the next few years.
Infinity will enable players to buy toys based on famous Disney characters like Mr. Incredible and "Pirates of the Caribbean's" Jack Sparrow and “scan” them into a game. Each character can have adventures in his or her own environment – like Sparrow on the high seas -- or together in a "playground" mode where players create new worlds.
-- Ben Fritz, Los Angeles Times