If the dead could speak, they probably wouldn't have been heard over the burst of virtual shouting and howling Walt Disney Co. drew for attempting to trademark "Dia de los Muertos" -- a bid it has since dropped.
The company filed 10 applications with the U.S. Patent and Trademark Office for “Dia de los Muertos,” including applications pertaining to toys, cereals and jewelry. The May 1 filings came in anticipation of an untitled movie about the Mexican holiday, known in English as Day of the Dead.
“As we have previously announced, Disney-Pixar is developing an animated feature inspired by the Mexican holiday Día de los Muertos,” a studio spokesperson said in a statement.
“Disney’s trademark filing was intended to protect any potential title for our film and related activities. It has since been determined that the title of the film will change and therefore we are withdrawing our trademark filing.”