Deposed Walt Disney Studios Chairman and former Disney Channels Worldwide President Rich Ross has been named chief executive of Shine America, a production company owned by News Corp.
Ross, who was a fast-rising television executive heading Disney Channels Worldwide, stumbled badly when he was tapped to head the Burbank media company's movie studio. His 2 1/2-year run was marked by executive upheaval and disappointing movies, including the costly flop "John Carter."
In joining Shine, Ross is returning to his small-screen roots. Best known for producing reality TV fare including Fox's "MasterChef" and
The hiring of Ross is a signal that Shine is making a big push to expand beyond reality into scripted entertainment. The company already has some scripted projects in the works including a new drama for the cable network FX. Most of Ross' experience is with drama and comedy, not reality.
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