Hollywood Burbank Airport will choose one of three designs as its new logo
Hollywood Burbank Airport will soon have a new logo to accompany its latest name change.
The operations and development committee of the Burbank-Glendale-Pasadena Airport Authority unanimously decided this past Monday to recommend to the full commission three potential logos that could represent the airfield. Authority members are expected to consider the potential logos during a meeting on Monday.
Michael Fiore, co-founder of Pasadena branding firm Anyone Collective, presented five designs from which committee members could choose. Then, they whittled the options down to three.
The first design was one of the original logos first introduced in June that uses two silhouettes of F-117 stealth bombers — the last aircraft made by Lockheed at the airfield — overlapping one another to make the shape of an X. Fiore labeled the design as a “contemporary” logo.
The next logo was also among the original designs introduced two months ago, which depicts the image of a 727 aircraft. The design was created by using the negative space of the letters H and B. Fiore categorized this design as a “traditional” logo.
The final recommended logo was a new retro design presented for the first time Monday morning. Similar to the initial retro design Anyone Collective presented a few months ago, the latest design tries to pay homage to the airfield’s 1930s logo when it was called United Airport.
“It was created early on in the [design] process,” Fiore said. “We went back [to this design] after our last couple of meetings and made some tweaks to this logo and decided to put this one into the mix … It has a little bit of that original United logo, a bit of a wing and some movement to the design itself.”
Burbank Commissioner Don Brown asked airport staff which of the logos they preferred. Many staffers leaned toward the silhouette logo, followed by the new retro design. There were other people and some commissioners who favored the traditional look.
“I’ve never really been convinced that one of these contemporary approaches works,” Pasadena Commissioner Ross Selvidge said.
The authority has been working with Anyone Collective for more than a year to rebrand the airfield in an effort to get the attention of travelers living east of the Colorado Rockies.
