Take me out to Burbank Sportscards
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Jackson Bell
The inventory at Burbank Sportscards is almost vast enough to give
everyone in the Los Angeles area their own trading card.
With a stock of more than 8 million trading cards and growing, the
5,100-square-foot store, owned and managed by the father-mother-son
team of Stephen, Elaine and Rob Veres, barely has the capacity to
contain its enormous selection.
But that size can be viewed as a metaphor for the owners’ passion.
“I love sports and I love the business, which I’ve been doing for
23 years now,” Rob said. “I love going into work every day and
talking sports with the customer and making money at it.”
And good money. When he was 12, Don Osborne Collectibles hired
Rob to manage the sports-trading card section of the store. He said
that as a teenager, he was making $1,500 daily.
Eventually, Rob bought the business, started working with his
family and changed the store to its current name.
Burbank Sportscards boasts the largest selection of
sports-specific trading cards in the world with customers from across
the globe who either shop via the Internet, which comprises roughly
85% of their sales, or make special arrangements to visit the store.
Although he wouldn’t disclose the worth of his inventory for
security reasons, Stephen did say Burbank Sportscards sell more than
100,000 trading cards a month, ranging in prices from 25 cents to a
$3,500 Goudey-brand Babe Ruth card from 1933.
He believes the success of the store is attributed to one reason.
“One of the keys to any hobby -- and that is what this is, a hobby
-- is to have fun,” Stephen said. “You don’t need a lot of money to
buy baseball cards.”