For the past six months, Sheyla Naves has done everything she can to
keep her mind distracted from the reality of her husband fighting in
Operation Iraqi Freedom.
The 20-year-old North Hollywood resident is staying busy by
working extra hours at Home Depot and spending more time exercising
at her local fitness center.
Burbank’s Wax Poetic salon and gallery has just given her another,
more soothing, option.
The salon, in support of Naves’ husband who is serving overseas in
the U.S. Navy, donated a free waxing along with a facial -- her first
-- on Tuesday afternoon to help ease her anxiety.
“It’s a great way to relax, and I like being pampered,” she said.
“With working and all the stress, it’s great to get an afternoon at
Kerry Hite, Wax Poetic’s owner, says she has always been community
minded. After attending a seminar in Las Vegas to learn more about
the Daymaker Movement -- a school of thought promoting random
gestures to “make someone’s day” -- she was inspired to join about
150 salons across the United States and Canada for Daymaker Day.
On Tuesday, Wax Poetic, 3208 W. Magnolia Blvd., closed its doors
to the public -- relinquishing about $2,000 in daily sales -- to
provide complimentary hair cuts, facials, waxing and massages, as
well as beauty products, to family members of solders serving in the
“We’re getting them ready for when their honeys comes home,” Hite
The first Daymaker Day was declared this year by the Salon Assn.
in honor of David Wagner, a salon owner and author who founded the
movement 14 years ago. Wagner said the event was inspired by his own
sentiments of soldiers who left their family members behind to fight
“I thought, ‘What would I want for my wife if I were [fighting in
the war]?’” he said. “I would want her to be comfortable and secure.”
Making the event a yearly celebration, Hite said, will not only
help spread goodwill throughout the community, but it will also be
another way the salon will set itself apart from others in Burbank.
Wax Poetic’s mission is to provide a different experience from any
other salon in the city. Every two months, for example, a local
artist is invited to hang their work on the wall. And instead of
fashion magazines -- which Hite believes makes her customers feel
insecure about their appearance -- the 18,000-square-foot store is
furnished with quick-read books patrons can peruse while receiving
“I think it is great what they are doing for [‘Daymaker Day’],”
Naves said. “It also gives Wax Poetic the opportunity to show people
that they are great at what they do.”