As Burbank-Glendale-Pasadena Airport officials continue to fight for
customers with a new, privately owned parking lot, the Airport
Authority is planning to further cut parking rates and upgrade its
The authority, following a closed-session meeting Monday,
announced it would spend $109,000 on new signs directing customers to
its own parking lots, airport officials said.
The signs would be posted along airport property to replace
existing, smaller signs, airport spokesman Victor Gill said. The
exact size, number and locations of the signs have yet to be
determined, he said.
The move to purchase the new signs comes after Zelman Development
Co., owner of adjacent Star Park, filed requests with the city to add
signs along Hollywood Way and Empire Avenue directing customers to
its lot, Vice President Paul Casey said.
“We’re hoping to install three or four new signs, so I’m not
surprised [the airport] wants to replace their own signage,” he said.
The Star Park signs would be about 25 feet high, Casey said.
Zelman also hopes to put a large sign on the northwest corner of its
property, near a crosswalk leading to the airport terminal that was
recently closed by airport officials, he said.
Airport officials also plan to cut rates for short-term and valet
parking, Gill said. The daily maximum for the short-term lot will be
reduced from $18.18 to $15.45, while the daily maxi- mum for valet
parking will drop from $12.73 to $11.82, Gill said.
The airport previously cut its economy, short-term and valet
parking rates nearly in half. That move was made in December, shortly
before the opening of Star Park.
Revenue from airport parking has dropped from about $16 million
before the 2001 terrorist attacks to about $11 million this year,
Gill said. Airport officials expect that number to drop to $10
million during the 2003-2004 fiscal year.
Gill said reduced rates and increased competition for customers
are the two reasons for adding the signs.
“All of these are business decisions aimed at preserving our
customer base,” he said.