Jim White had his fill of plumbing, and Marc Cereghetti was tired of
being a techie. Both were doing well, but they agreed it was time to
make a career move.
The answer was obvious to both of them. Start a business based on
what the fledgling retailers had always enjoyed: riding two-, three-
and four-wheel off-road and all-terrain vehicles.
Together they own J & M Sand Toys at 4130 W. Burbank Blvd. In
June, they moved into a space once occupied by Barron’s restaurant,
where they sell everything from spark plugs and watercraft parts and
accessories to motorcycles and all-terrain vehicles. Tires for all
manner of traveling in the sand and dirt adorn the shop’s
For White and Cereghetti, it is a new lease on life.
“He was tired of chasing turds and I was tired of being a nerd,”
White, 35, and Cereghetti, 33, met two years ago through their
mutual interest in off-road vehicles. Late last year, White called
his friend and told him he was tired of plumbing. He asked Cereghetti
if he wanted to go into business together.
Part of what prompted White to toy with the idea of starting a
business was seeing the vacant space they are in now without a tenant
for so long. White lives near the store, which was Barron’s until it
was gutted by fire in November.
Barron’s, which opened in 1962, was known for its pies, sliced
pork smothered in gravy and friendly service. It was a spot
frequented by celebrities and local firefighters.
When they moved in, the Barron family treated them to some pies,
As for starting a business in a time when the economy is not on
firm ground, the pair of new owners said there would always be a
market for their products.
“We’re not trying to get rich,” White said, as he touted the fact
that he will soon be selling dune buggy parts. “We’re just trying to