Relaxing on the ground
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Ryan Carter
Traci Lewis’ business is taking off again after being grounded for a
while.
Lewis recently opened her Relax Spa & Beauty Lounge salon at 1022
N. Hollywood Way.
For Lewis, the new business is a culmination of a childhood dream,
months of frustration in failed business plans and some timely and
creative small business loans. Now, Lewis and her small staff offer
facials, massages, and Lewis’s own line of beauty products.
She smiled wide as she reflected on how she wound up in Burbank.
“As a teenager, I thought one day I’d be the black version of
Estee Lauder,” she said of the cosmetics magnate who died Saturday at
the age of 97. “I wanted to do it the way she did.”
Lewis has definitely found a niche, one she is resurrecting in
Burbank after the terrorist attacks of Sept. 11, 2001, put her out of
business. It has been a bumpy ride back, she said. After years of
honing her cosmetic skills and marketing acumen, Lewis found success
in catering beauty services such as makeovers, facials and massages
to employees of airline companies, such as flight attendants and
pilots.
Catering to airline employees at terminals became such a success
for Lewis that she closed her Van Nuys salon and ultimately opened
two beauty spas, one in a terminal at Los Angeles International
Airport and another at Lambert-St. Louis International Airport.
But then came Sept. 11. Lewis knew her business would have to be
put on hold for a while. But she received a letter from airline
companies informing her that because of new security restrictions she
could no longer have access to secured terminal areas where she
provided services.
The road back started with a $1,500 Small Business Administration
loan. Other such loans would require a business plan, she learned,
but each one she wrote was rejected. Finally, after the fifth
proposed plan, Lewis got another loan, but a plan to start a salon in
Redondo Beach fell though. Lewis was determined to be near an airport
on the off chance that she could restart her niche of catering to
airline employees.
In the end, with some of her own money and various small-business
loans, she was able to cobble together $95,000. And then, she and her
husband, Andreas Treutler, a makeup artist, found the Burbank space,
in which they opened for business Friday.
Lewis said she has already received some business from Southwest
Airlines employees at the airport, which is not far north of her spot
on Hollywood Way.
Lewis said she continues to court airlines in Burbank, such as
Southwest, to offer her services.