Mixing up a winning plan
Robert Chacon
Faced with close to three months of free time during summer vacation,
some teachers travel, others dive in to hobbies, and others spend
their time relaxing. Some even start their own businesses.
Joe Reed, a math and science teacher at John Muir Middle School,
along with the help of his brother-in-law, Mark Boring, started his
own business renting frozen drink machines.
Their venture, Mr. BrainFreeze, supplies customers with machines
that blend frozen drinks in a variety of flavors. The machines can be
used for children’s parties, or with the addition of alcohol, can
keep the margaritas flowing at parties for adults.
Starting the business was less complicated than either Reed or
Boring imagined.
“We were at a party one night and someone had one of these
machines. I had always wanted to start a business and there was no
one we knew of that was doing this in Burbank,” Reed said. Reed and
Boring bought their first machine early this summer for $2,500 from
Bunn, a provider of beverage equipment.
They tested the machine at home, and then set off to some charity
events to test their machine in public. The response they received
was unexpected.
Business has been so good, the business partners now have 10
machines and spend weekends delivering and picking up machines. The
work required by party hosts to run the machines is minimal. The only
work they have to do is add alcohol if they desire.
“We initially thought we would have to do some advertising, but
through word-of-mouth, people caught on quicker than we thought,”
Boring said.
For $179, Boring and Reed deliver the machines, fill them with
five gallons of mix, and pick up the machines the next day. Each
batch of mix makes about 80 drinks.
Flavors come in banana, strawberry, raspberry and watermelon.
Flavor mixes for parties for adults come in regular and strawberry
margarita, mudslides and hurricanes.
Boring and Reed are trying to contract with caterers, and Reed is
negotiating with Hilton Corp. to provide them with the machines
during some of its functions.
The business has been popular enough in this early stage that
Boring and Reed have also invested in a nacho machine. They might be
on their way to becoming a one-stop party supply business, Boring
said.