A double-dose of Thai culture
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Deborah Meron
Exotic Thai restaurant has accumulated a loyal clientele for what
many describe as its authentic Thai cuisine. Passionate about
introducing Thai culture to Americans, owner Josephine Chung said
this motivated her and her sister, Sunee Chung, to offer Thai massage
and yoga in a salon alongside their restaurant.
“When you know the food’s good, you can hardly wait for the spa
experience,” said council member and former Burbank mayor Marsha
Ramos, a frequent customer to the restaurant and Chaba Salon. “When I
went to get a massage, it was so relaxing and it was every bit as
good as the one I had in Thailand.”
About 60% of the salon’s customers are patrons of Exotic Thai,
Chung said. The salon offers Swedish and deep-tissue massage, but
most customers seek the novelty of Thai massage, which is more
physical, Chaba masseuse Nisa said. “In Thai massage you do the whole
body,” she said.
As opposed to Swedish or deep-tissue massage, Thai massage is
performed on mattresses on the ground and without the use of massage
oils. The technique works the whole body while kneading with the
thumbs, palms and fingertips, Nisa said.
When yoga and massage gained popularity on the West Coast,
Josephine and Sunee Chung decided they’d buy the empty space next to
Exotic Thai, where a Blockbuster had recently closed.
The salon, like the restaurant, has acquired some regular patrons
but the stimulation of massage has been less sought after during
summer months, Nisa said.
Thai massage enthusiasts have said that the experience can be
therapeutic and relaxing.
Burbank resident Bobby Russo said he sprained his back a year ago
and neither acupuncture nor a chiropractor was able to alleviate the
pain. Then he tried Thai massage.
“What I like about the Thai massages, it really gets through the
muscle,” said Russo, who’s had five weekly visits. “This week has
been the best week I’ve had in the year.”
It is an atmosphere, Russo said, that is made relaxing and
friendly with Thai music and the friendly staff.
The Chaba Salon will soon feature Thai meditation classes, Chung
said.
“Everyday you have to fight in living, either with your job, your
family -- everywhere. It makes your body very upset,” Chung said. “In
America, people go to psychologists. In Thailand, people go to the
temple and pray and meditate and do yoga.”
Chung feels that her restaurant has gradually opened people to
Thai culture.
“I do it from my heart,” Chung said. “I feel proud of my native
food.”
“It’s similar (to Thai food), but in some ways we Americanize it.
Some of the ingredients we can’t find here,” Exotic Thai server
Sumalee Choojai said.
But Americans’ palettes have changed since the restaurant opened
10 years ago, Chung said.
“Before, they didn’t like Thai food because they weren’t used to
it. Now, they want the real taste of our land. Sometimes they want it
hotter than us,” Chung laughed. “Now, Americans are learning to eat
real Thai food.”
Some Burbank residents said they appreciate both the restaurant
and salon’s authenticity.
“I’m particularly interested in a good Thai experience here in
California because I’ve traveled to Thailand,” Ramos said. “When you
can find that Thai environment here in Burbank, it brings the exotic
home.”
Chaba Salon is located next to Exotic Thai restaurant, 1212 N. San
Fernando Road.
BIZ BIT
Thai massage is just as intense on the muscles as Thai food is on
the taste buds. Thai massage, which is more holistic and physical
than Swedish or deep-tissue, is being offered at the new Chaba Salon
in Burbank.