Local dog featured in Doritos ad contending for Super Bowl spot

A dog who lives in Burbank with his owners is featured in a commercial that may run during the Super Bowl as part of an advertising competition sponsored by Doritos.

Yoda, Chihuahua mix, is in one of five finalists in the ad contest, said Heather Kasprzak, one of the filmmakers who made the commercial which is called “Road Chip.”

Two finalists will air – one selected by votes and one picked by the Doritos brand team.

The winners will air during football’s big event on Feb. 3.

To view Yoda’s commercial on YouTube, click here.

Voting is open through Jan. 29 and can be done at doritosroadchip.com.

This is the seventh year consumers have created Super Bowl ads for Doritos.

This year, the finalist who scores the highest on the USA TODAY Ad Meter ratings will be given the opportunity to work with director Michael Bay on the next “Transformers” movie with a shot at a $1 million bonus, according to Doritos officials.

--Mark Kellam, Times Community News

Follow Mark Kellam on Twitter: @LAMarkKellam.


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