"It’s already an extraordinarily robust franchise without all that new content,” said Bob Chapek, president of Disney's consumer products unit. “Imagine what’s going to happen when we have this succession of new movies.”
The next "Star Wars" installment, directed by J.J. Abrams, will be released in 2015.
Retail sales of licensed products based on Disney brands generated $39.4 billion for fiscal 2012, more than six times its nearest competitor, according to data from License Global magazine.
-- Ryan Faughnder, Los Angeles Times