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Bob Hope Airport moves to promote parking rates

Airport officials have said the growing popularity of ride-hailing apps has caused falling parking revenues, but they have also spent the past year working toward improving the airport’s parking offerings after learning about similar efforts by the Dublin Airport Authority in Ireland.


Airport officials have said the growing popularity of ride-hailing apps has caused falling parking revenues, but they have also spent the past year working toward improving the airport’s parking offerings after learning about similar efforts by the Dublin Airport Authority in Ireland.

(Raul Roa / Staff Photographer)
By Chad Garland
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While Bob Hope Airport officials are seeking to shore up declining parking revenue through stronger enforcement of rules that require car services such as Uber and Lyft to pay $3 per pick-up, some officials also discussed plans to promote low-cost parking options as an advantage of flying out of Burbank.

Officials have said the growing popularity of ride-hailing apps has caused falling parking revenues, but they have also spent the past year working toward improving the airport’s parking offerings after learning about similar efforts by the Dublin Airport Authority in Ireland.

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On Monday, the Burbank-Glendale-Pasadena Airport Authority board’s operations committee heard the first part of a lengthy presentation about the airport’s parking program. Dan Feger, the airport’s executive director, said the good news, according to a recent analysis, is that its rates are among the cheapest at all airports in the Los Angeles Basin.

“It’s one of the things that we want to start promoting,” Feger said. “It’s another reason to use [Bob Hope Airport].”

The Burbank airport’s cheapest daily rate is $2 less than a similar option at Los Angeles International Airport, according to a presentation by Mary Tromp, the authority’s new parking manager — a position created last year.

Compared to five other airports in Southern California — LAX, Ontario, John Wayne, Long Beach and San Diego International — only Ontario offers a cheaper on-airport parking option at $9 per day compared to $10 daily at Burbank’s Economy Lot A, according to the presentation.

Its daily valet rate of $23 is also the cheapest among local airports offering valet parking — the rate in Long Beach is $24, at John Wayne is $30 and at San Diego is $38.

“It’s the Burbank advantage,” Feger said, using a phrase officials have been using to highlight the airport’s benefits to both travelers and commercial airlines.

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Chad Garland, chad.garland@latimes.com

Twitter: @chadgarland

Chad Garland

Chad Garland covered the city of Burbank and Bob Hope Airport for the Burbank Leader until 2016. Previously, he has covered Arizona’s congressional delegation in Washington, D.C., for Cronkite News Service and Oregon’s Legislature for the Associated Press. His work investigating questionable veterans’ charities as part of the award-winning News21 national investigative project “Back Home” earned a “Best in Business” award from the Society of American Business Editors and Writers in 2013. Before becoming a reporter, he spent more than a decade in various assignments related to national defense. An Illinois native, his first California address was at Marine Corps boot camp in San Diego. He has degrees from the University of Illinois at Urbana-Champaign and Arizona State University, as well as a diploma from the Army’s Defense Language Institute in Monterey, where he learned to speak Russian.

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